Role Description
Givebutter is hiring a Paid Media Manager who can turn our paid advertising programs into a scalable, repeatable growth engine. Reporting to the Director of Performance Marketing and collaborating across functions: Marketing, Product, Finance, Sales, Customer Success, and more., You’ll co-create the strategy in partnership with the Director of Performance Marketing, and own execution and reporting across all paid advertising channels, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and programmatic advertising channels, with a goal to continue to scale up paid acquisition and elevate Givebutter’s brand awareness among our ICP: nonprofits. You’ll inherit a healthy 7-figure media budget, proven campaigns, and robust tracking infrastructure; and be responsible for scaling them further while maintaining consistent, cost-efficient performance that fuels the next stage of Givebutter’s growth.
We want to hear from people who…
Obsess over metrics. You want the numbers to always go in the right direction. You see a lofty goal as a challenge that needs to be conquered.
Live in dashboards. You thrive on analyzing search terms, conversion paths, and performance data and constantly are spotting optimization opportunities others miss.
Are full-stack search marketers. From keyword research to ad copywriting, landing page alignment to bid strategy — you operate across the entire paid search ecosystem with confidence.
Love testing everything. A/B experiments on ad copy, audiences, and landing pages are second nature, and you iterate until you find what works.
Collaborate instinctively. You sync naturally with content, brand, and product to ensure campaigns amplify the entire funnel.
See the full funnel. You keep a close eye on drop-off points, qualification quality, and efficiency — implementing fixes that boost both volume and ROI.
Responsibilities
Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display), Microsoft Ads, LinkedIn Ads, Meta Ads, and more.
Conduct keyword research, write ad copy, and structure campaigns to align with business goals.
Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues.
Build and maintain reports to communicate results to stakeholders.
Lead paid search audits, paid social audience audits, and competitive research to drive continuous improvement
Partner with creative and growth teams to align messaging, landing pages, and testing strategies.
Own conversion tracking, pixels, UTMs, and events.
Build dashboards and deep dives in Hex, GA4 and HubSpot.
Requirements
5+ years of hands-on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
Strong understanding of SEM fundamentals including keyword match types and bidding strategies.
Experience with multiple campaign types including search, display, retargeting, demand generation, video, and performance max.
Proficiency with Google Tag Manage, Google Analytics 4, and conversion tracking setups.
Experience setting up and running A/B experiments within Google Ads and PostHog.
Experience with seven figure annual search ad budgets.
More about Givebutter
Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
401k: We offer a 3% 401k match for all eligible employee's.
Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
Professional Development: We offer learning and development reimbursement opportunities.
Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.
Interview Process
Below is a high-level outline of our standard interview process
Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics.
Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager.
Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
Values Interview: A conversation with team members focused on how you align with our core values and leadership principles.
References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact.
Offer: If all goes well, we’ll move to the offer stage!
Please note, we will have an AI note-taking tool join most of our interviews.
